Click here to subscribe. CHINA // INDUSTRY NEWS // ‘CHINA’S TWITCH’ HUYA SURPASSES 100 MILLION MONTHLY ACTIVE USERS Everyone knows gaming is big business in China. The market-leading music streaming platforms from NetEase and Tencent are actually a fraction of their parent companies’ overall business, with the leader and real profit makers being Read more…
Click here to subscribe. CHINA // INDUSTRY NEWS // KRIS WU VS. THE WORLD Chinese pop star Kris Wu enjoyed brief success, then quite a bit of drama surrounding his release Antares, with reports he used bots to game the charts. Some props to Universal China, who was quick to back up their Read more…
From a marketing standpoint, trips to China can be a goldmine for artists and DJs, particularly if you are just starting out with social media or promotion in the country. Fans like to see their favorite artists not only coming to the country to do shows, but showing their interest Read more…
NetEase Cloud Music, known in China as 网易云音乐 or “Wangyi” is one of the most powerful new platforms in the market, with an active and supportive user base eager to follow, comment, share, and interact in any way possible. A few years ago, nobody outside China would have even heard Read more…
One bit of information you’ve likely heard countless times: Western social media platforms are all blocked in China. International news outlets, tech blogs, and travelers often repeat it, though few know the meaning of that statement, or what it means for artists and brands that hope to do business in Read more…