Why Do I Need Marketing in China?

China is currently one of the most exciting music markets in the world. With the country continuing to see the same double-digit growth in the recorded music sector as it has over the past several years, the explosion in popularity of electronic music and an array of other genres has led to an influx of touring artists, as well as those looking to make more money from their music and merchandise.

However, China’s legal restrictions, language barrier, and unique online culture make it a difficult place to operate, in addition to the country’s social media and music platforms that are not available elsewhere. Marketing in China requires care and experience, and a strategy distinct from what works in the rest of the world and the rest of Asia.

The Groove Dynasty Difference

Groove Dynasty has been operating in China for five years, making us one of the most experienced marketing agencies in the industry. We are a different breed of company – honest, hardworking, and with a creative approach to the projects we are involved with. Here is what sets Groove Dynasty apart:

Real people doing real work. Nothing is automated, and we don’t copy and paste the posts that we do. Every post, yes every single post, is done manually, and optimized for readability, local customs, and engagement, no matter what language it’s in.

Transparent reporting. We don’t fake our stats, we don’t buy followers, and we do full and regular reporting for every client.

Focus on what matters. Every client is different, and requires a different approach to the market. Whether your strategy is music-focused, video heavy, or based on the artist’s personality and engagement, Groove Dynasty has the tools to present it to fans.

Track & Album Promo

As the most important aspect of any artist’s career and image, music releases command our attention as marketers, and we employ a focused approach to their promotion in China.

Platform support. Editorial and features from NetEase Cloud Music, QQ Music, and others, ranging from playlists to social support and banners.

Playlist pitching. A majority of listening on China’s platforms is from UGC playlists, which are fan and influencer curated in a variety of themes and genres, getting valuable plays from users who want to hear your music.

Influencer and press placement. Giving you an extra push to reach more fans in more places.

Custom artist-led campaigns. Original artwork, video content, gifs, teasers, contests, giveaways, or other campaigns, from carried out from concept to execution.