We Are Groove Dynasty
Music Services in China

Marketing, Licensing, Booking, & Distribution

Marketing & Social Media

Representing your brand with full service translation and media creation.

Licensing & Distribution

Music placement, copyright management, and asset protection.

Groove Dynasty
Electronic Music in China

We help record labels & DJ’s penetrate the market in China,
with distribution, licensing deals, social media management, and booking agency services.

Distribution & Licensing
Experienced & well connected

We have offices in Shanghai, Hong Kong, and Beijing, and over 10 years experience in the industry working with partners around the world.

Booking Agency
Over 3000 DJ bookings per year

We are partnered with China’s biggest nightlife group, helping them to choose the right artists for their shows.

Social Media Management
Connecting your brand

We currently represent over 50 of the world’s top labels & DJ’s, helping them to connect to their audience in China.

PYRO™ Platform
We are partnered with PYRO音乐™

The leading electronic music platform in China, with over active 30,000 DJ’s. Get your music played in China.

Release Promo Service
Get your release featured on streaming, radio, and clubs in China

Our brand new Promo Service helps DJs and Labels get their releases promoted in China. Our network of over 20,000 DJs, means your track gets played in the clubs, and our promo delivery agreement with Netease, QQ & Hit FM (China’s largest radio station) means it gets heard on the air.

Read More…

Recent Blog Posts

Read our latest blog posts

BRAND NEW: Release & DJ Promo Service

Posted on Apr 19 2017 at 8:53 am

After 2 years of developing our products and services in the electronic music industry in China, GD finally launches its release promo service, tailored specifically to help get exposure for [...]

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China market heating up for touring DJs

Posted on Mar 03 2017 at 2:00 pm

Its been a month or so since my last blog post, we've been working on PYRO Music  / PYRO.DJ (international version) and adding some super cool features which I'll update you [...]

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Electronic Music in China
Fastest Growing Market in the World

With a population of over 1.4 billion people, and 4 x as many 15-24 years as the United States, China is fast becoming the biggest market for electronic music in the World.

Groove Dynasty helps it’s clients penetrate this market, and position themselves ready to take full advantage of the huge potential in China. We offer social media management services to manage your brand on Weibo, WeChat, Youku and of course PYRO™.

Find out more about our Social Media Packages.

We Work With Some of the
Biggest DJs & Labels in the World

Managing their brands through social media platforms such as Weibo, PYRO & Wechat.

  • Hardwell

    Hardwell is a Dutch producer and DJ who was twice voted as the #1...

  • Steve Aoki

    Steve Aoki has become a household name in electronic music. In addition to holding...

  • Kaskade

    Kaskade is an American producer and DJ who has been active in the scene...

  • Quintino

    Quintino is one of the fastest rising DJs in the world, moving 48 spots...

  • Revealed Recordings

    Dutch DJ/producer Hardwell presented his very own imprint Revealed Recordings in 2010. The young...

  • Dannic

    Dannic is one of the most important DJs in progressive house music, having released...

  • Tom Swoon

    Tom Swoon is a young Polish DJ with an incredible sound and an incredible...

  • Bingo Players

    Bingo Players is a Dutch dance and electro house DJ and record producer who...

  • Tujamo

    Tujamo is a German-born DJ who has accomplished a great deal in the electronic...

  • Tritonal

    Tritonal is a DJ duo from Austin, Texas, in the United States, made up...

PYRO Music
Electronic Music Platform

A platform combining some of the best features from the world’s leading music streaming services and a brand new concept connecting East to West, PYRO音乐™ is designed to give a generation of Chinese access to the biggest dance record labels and DJs around the world.

DJ’s & Labels can use PYRO音乐™ to help connect to the local tastemakers and earn revenue from their licensed music through PYRO’s unique strategies in the market.


Representing Aggregators
From Around the World

We distribute and license music to the top DSP’s in China.


China’s Internet Landscape


Million Netizens


Million Smartphone Users


Foreign Sites Blocked within China


Thousand DJs

Social Media Networks
in China

These are our artists and labels favorite networks to distribute media and connect with fans.



Weibo is a microblogging platform similar to Twitter. It’s a place for daily posts and status updates rich with photo, video, and links to other media. Fans like to follow celebrities and international stars, and it’s easy to tag other users, repost, and use hashtags to interact with fans and artists alike. Ad budgets can be applied to boost individual posts or the account as a whole to various demographics, interests, and areas.

Weibo has 600 Million registered users, and gets over 120 Million visits per day.


NetEase Cloud Music

NetEase Cloud Music (also known as Wangyi) is a combination music streaming platform and social network. The community is well known for sharing, commenting, and interacting with each other on artist’s and song’s individual pages. In addition, artists can have official pages to gain followers and make status updates with attached videos or music from the NetEase platform.

NetEase Cloud Music has over 200 Million registered users.



WeChat is a messaging platform that is crucial to the daily lives of Chinese mobile users. Brands and major artists will often have official subscription accounts, which allow them to send out long form, blog-like content. This is best suited to record labels and companies, and can also be effective for larger artists who perform often in China.

WeChat has 760 Million monthly active users.



Youku is a popular video streaming site similar to YouTube. Fans especially visit to watch longer content or high definition videos, such as interviews, music videos, vlogs, live concert footage, and more.

Youku gets nearly 900 Million video views daily.

Meet Our Team

Diverse and determined, aiming to create a sustainable industry for electronic music in China.

  • Kyle Bagley

Kyle Bagley
Director, Marketing & Social Media

Kyle is from the U.S. and has been living in China for nearly 5 years, and is an expert on the local market and music industry. He holds a master’s degree in music business, and has nearly a decade of experiencing managing social media for brands and artists. He manages content and social media strategies for our clients.

  • Spencer Tarring

Spencer Tarring
CEO / Founder

From London, UK, Spencer moved to Shanghai in 2009, before setting up PYRO & Groove Dynasty in 2014.

  • Bruno Song

Bruno Song
Label & Licensing Manager

Bruno is from China, he is our label and licensing manager. He stays connected with local companies and aggregators to make deals to distribute our content with some of the biggest platforms in the country. He is bilingual, and has a in-depth knowledge of the music industry.

Get In Touch
Contact Us

We would like to hear from you.

Note – if sending a request for promotion, please include the name of the artist, links to their profiles, and your goals for China.

+861 21 52888272 456 Wujin Road, Shanghai China