Why Do I Need Marketing in China?
China is one of the most exciting music markets in the world. In 2017, the country had a 35% rise in music revenues, with growth across the live music and music streaming sectors. The explosion in popularity of electronic music and an array of other genres in recent years has meant an influx of touring artists, as well as those looking to make more money from their music and merchandise.
But China’s legal restrictions, unique online culture, and language barrier make it a difficult place to operate, and the country uses its own social media and music platforms that are not available elsewhere. Marketing in China requires care and experience, and a strategy separate from the rest of the world and the rest of Asia.