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/// Links are for reference only, many trends have little presence outside China ///
Itzy Cake Dance
First Seen: August 2023
Platform: Douyin
Hashtag: #itzy, #cake
Description: Itzy is a well-known K-pop girl group with five members. This year at the end of July, they released a new song called “Cake”, which went viral on Douyin and attracted dancers and K-pop lovers learn their moves. The hook “cake, cake, cake, cake, cake” was brainwashing and the dance moves can be easily remembered. Vides are of the specific dance in the Douyin trend, or of people making cake.
Content examples:
- https://www.douyin.com/video/7276788993822395700
- https://www.douyin.com/video/7272564773445733693
- https://www.douyin.com/video/7263801657371266344
Music link:
I Can Only Leave / 我只能离开
First seen: July 2023
Platform: Douyin
Hashtag: #我只能离开
Description: Sad situations with a sad song to accompany. “I Can Only Leave” is for a time when you’re so upset, the only thing you can do is walk away. Videos usually have someone running, from a loved one or rough situation, or even just photos of someone looking down. Don’t be afraid to meme it.
Content examples:
Music Link: https://www.youtube.com/watch?v=69ZH3sD-FfE
Bombastic Side Eye
First Seen: June 2023
Platform: Douyin
Hashtag: #bombasticsideeyes
Description: This trend initially started in the West, but has been picked up by Chinese users on Douyin. As the name suggests, the consists of giving a fierce side-eye look. Videos usually start with a smile, and with either a situation change or camera angle change, switch to a side eye and a frown. The song used is not an official release, but a mashup popularized by this trend with an in-app sound.
Content examples:
Apple Cat
First Seen: May 2023
Platform: Bilibili
Description:
- This is a genre of video seemingly exclusively found on Bilibili, where some weird song and visual combo takes off and is memed by other users to massive reach, but with little awareness off-platform. ‘Apple Cat’ is literally a video of fruit with cat faces photoshopped onto them. In the background “My Ordinary Life” by The Living Tombstone plays. That’s it, don’t ask me to explain its popularity. Users are creating new videos on the theme, or remixing the song for added effect.
Hashtag:
- #苹果猫
Content Examples
Music:
- https://open.spotify.com/track/59MS3Yfgt2vHJeWMY1vElf
Fast & Furious 10 Layout Challenge
First Seen: May 2023
Platform: Douyin
Description:
- The Fast & Furious movies are always a hit in China, and movie number ten this year was no different. This trend uses the layout from an iconic scene, where the camera zooms out through several cars. User videos are added in the final scene. Artists can use this trend (a) to show off their car or (b) to make a joke, i.e. being on a bicycle, horse, etc.
Hashtag:
- #速10车窗运镜挑战
Content Examples:
Look At My Motorcycle
First seen:
- May 2023
Platform
- Douyin
Description
- The music is reworked from an Indian song, meant to be funny, not serious. Video should show people dancing on a (parked) motorbike. Content is often done as a ‘duet’ with the original video.
Hashtag
- #看我的摩托哒哒哒
Content Examples
- Video original: https://v.douyin.com/UFNNBv6/
- Video duet: https://v.douyin.com/UFNv4Lp/ https://v.douyin.com/UFNWgdm/
Music Link
JISOO – Flower Dance Challenge
First seen:
- April 2023
Platform
- Douyin
Hashtag
- #Flower手势舞
Description
- JISOO from KPOP group BLACKPINK had her first solo release called ‘Flower’, this campaign has an official dance challenge that’s quite popular both on TikTok and Douyin.
Content Examples
Music Link
Clap Spot Relay
First seen:
- April 2023
Platform
- Douyin
Hashtag
- #拍手卡点接力
Description
- Dance where people move past the camera one by one, tagging each other. You can dance or do something silly as you pass the camera.
Content Examples
- https://www.douyin.com/zhuanti/7228642753176176699
- https://v.douyin.com/UFLf16C/
- https://v.douyin.com/UFLWFPv/
Music Link
Oiiaioooooiai
First seen:
- March 2023
Platform
- Bilibili
Description
- The video is a rotating cat in a white space, with a strange vocal melody in the background “Oiiaioooooiai”. This has been sampled, remixed, and changed in many many ways.
Content Examples
- Original version: https://www.bilibili.com/video/BV1YL411d7dn/
- EDM version: https://www.bilibili.com/video/BV16g4y177o1/
- Psytrance version: https://www.bilibili.com/video/BV1zN411w7EG/
Ai Ru Huo
First Seen:
- February 2023
Description
- This is a ‘square dance’ style song released in 2022 and went viral recently. The song is being used to do a lot of covers, dance challenges or creative videos.
- Artists can get creative with the track. (E.g. Do dance challenges as below, do an EDM remix or use this song to a live performance video etc.)
Content Examples:
- DOUYIN Dance Challenge: https://v.douyin.com/BpMarrR/
- Bilibili Creator Work: https://www.bilibili.com/video/BV1sA411U7NH
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