CHINA // INDUSTRY NEWS
// FOREIGN ARTISTS RETURN TO CHINA
Since the summer of last year, China has been one of the only places in the world that doesn’t still face mass cancellations for events. It’s been great so far for Chinese artists, who’ve still mostly had free range to tour and make money, as shown by EDM DJs and indie bands doing national tours. Now, it seems the restrictions on foreign artists are also starting to ease. In January, Maurice West and Dash Berlin became the first foreign DJs to tour China since the pandemic. After what I assume were significant visa and paperwork hurdles, and a quarantine period, they both had multi-city tours and received a warm welcome in every city they visited. They also both launched local social accounts to try to reach that fanbase and provide an outlet for their news on the road. Here’s to hoping this is only the beginning of these tours. Meanwhile, the in-between time has spawned some great hybrid events, like CEA festival which went beyond the ubiquitous live stream to have a hologram Eric Prydz and Alesso alongside local acts in front of live fans.
// CRIES OF MONOPOLY GROWS BETWEEN TWO PLATFORM GIANTS
Bytedance, owners of Douyin and TikTok, is now formally accusing Tencent of monopolistic behavior in WeChat and QQ, claiming they are blocking content from Douyin on the WeChat and QQ platforms. It’s an older issue which is now being kicked up a notch. In our experience, WeChat does not ‘play nice’ with other platforms that are not owned by Tencent. It’s surprisingly difficult to send your friend links to, say, a Taobao shop, a Douyin video, or other cross-platform content, unless your app has a WeChat mini-program. If Bytedance is successful in their suit, an ‘opening up’ of WeChat could allow for easier promotion of music and video using WeChat.
// TRACKS FALLING SHORT FOR TENCENT MUSIC’S USERS
According with Tencent Music’s stats, the number of users who are listening to long-form audio has increased quite a bit, more than double over last year, though still far from what we see on Spotify. [sounds like the most recent report on paying users 🤔] Chinese users are now digging into podcasts, audiobooks, and sets over several apps more then ever, and the company is expanding to suit. Groove Dynasty has long found podcasts or radio shows as a successful way for artists and labels to reach a new audience and build followers on NetEase as well. The label Monstercat even records a Chinese version of their show to use locally, nearing 40k subscribers on NetEase for the show.
An older story here, we’re including it to give some insight into the culture of NetEase and their comment sections. If you’ve ever joined a conference call with Groove Dynasty, you’ll have heard us talk about how important comments are on the platform for fan engagement, education, and excitement. It’s truly awesome and unique compared to all other music platforms. This, it turns out, can take a dark turn as well, as fueled by the NetEmo meme and the company’s push to support its sad users.
// editor’s note
Party people! Thanks so much for reading these newsletters, we here at Groove Dynasty are working hard to create value for our readers and those interested in the China music market at any level. China tech headline roundups are a dime a dozen, these stories are carefully selected for people active in the music scene, and all comments are my own.
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