Social Media
Info and insights on social media platforms, news, best practices, and tips.
Social Media
DJ Mag Voting in China [2021 Update]
Well folks, it’s that time of year again, again! A fair few of Groove Dynasty’s clients have already begun preparation for the worlds most loved and hated voting competition – the DJ Mag Top 100 DJs List. Read on to find out how voting will work, how you can get Read more…
Social Media
Digital China in a Post-Covid World
The new digital world, lead by live streams, comment sections, and a constant stream of new content, brings an opportunity for artists to connect with their fans in a way that wasn’t possible before, or at least was much more difficult to achieve. And China has ferried in it’s own shift in digital landscapes, ranging from the way events are done to streaming activity, to daily social content.
Social Media
Groove Dynasty research featured in Soundcharts
Soundcharts, the world-class data and analytics site for the music industry, recently featured Groove Dynasty research in a two-part piece covering the music market in China. Read on here! Music Market Focus: China (Part 1/2) Streaming and Recording Business in China Music Market Focus: China (Part 2/2) Inside the Chinese Read more…
Social Media
How to Prepare for a China Tour – A Marketing Guide for Artists & DJs
From a marketing standpoint, trips to China can be a goldmine for artists and DJs, particularly if you are just starting out with social media or promotion in the country. Fans like to see their favorite artists not only coming to the country to do shows, but showing their interest Read more…
Music Streaming
NetEase Cloud Music: Social Meets Streaming
NetEase Cloud Music, known in China as 网易云音乐 or “Wangyi” is one of the most powerful new platforms in the market, with an active and supportive user base eager to follow, comment, share, and interact in any way possible. A few years ago, nobody outside China would have even heard Read more…
Social Media
Social Media for Artists and DJs in China
One bit of information you’ve likely heard countless times: Western social media platforms are all blocked in China. International news outlets, tech blogs, and travelers often repeat it, though few know the meaning of that statement, or what it means for artists and brands that hope to do business in Read more…